Analisis SWOT Pengembangan Usaha Tempe di Desa Tambakberas

Authors

Keywords:

development strategy, EFAS, IFAS, SWOT, tempe

Abstract

The production of tempe is the most prevalent small and medium-sized enterprises (SMEs) in Indonesia. The popularity of tempe among Indonesians is closely linked to its health benefits. The high consumption rate of tempe indicates significant potential for the industry, particularly for SMEs involved in its production. A home-based tempe business in Tambak Beras Village, Jombang Regency, exemplifies such an SME. Despite its considerable potential, observations reveal that the business faces several challenges, including the absence of a governing institution or agency, poor financial management, and a labor shortage. This study uses SWOT analysis to formulate an appropriate development strategy for tempe production in Tambakberas Village, Jombang Regency. The research employs descriptive and quantitative methods to analyze development strategies for tempe SMEs. The data was collected in 2024 in Jombang Regency. The purposive sampling was used to select the study sample. Data was collected by observation and interviews. Then, the data was analyzed using SWOT analysis and the EFAS and IFAS matrix. The results showed that the tempe in Tambakberas Village, Jombang Regency, holds a strong internal position with an internal key factor score of 1.10. The EFAS matrix analysis reveals an external key factor score of 1.55, indicating that the business is well-positioned to capitalize on opportunities while managing industry threats. Based on the IE matrix derived from the EFAS and IFAS matrices, the tempe business in Tambakberas Village is located in Quadrant I. This positioning suggests that an aggressive strategy is recommended to foster growth, given that the Tempe business has internal strengths that align with external opportunities. The research implies that the home industry needs to improve Human Resources competency, optimize financial management, and expand the tempe business.

Downloads

Download data is not yet available.

References

Alvina, A., Hamdani, D. H., & Jumiono, A. (2019). Proses Pembuatan Tempe Tradisional. Jurnal Ilmiah Pangan Halal, 1(1), 9–12. https://doi.org/10.30997/jiph.v1i1.2004

Aryanta, I. W. R. (2023). Kandungan Gizi Dan Manfaat Tempe Bagi Kesehatan. Widya Kesehatan, 5(2), 25–32. https://doi.org/10.32795/widyakesehatan.v5i2.4828

Badan Pusat Statistik. (2024). Rata - Rata Konsumsi Per Kapita Semonggu Beberapa Macam Bahan Makanan Penting 2007-2024.

Besse Qur’aini, M. A. A. (2023). Analisis Faktor - Faktor Pengembangan UMKM dengan Transformasi Digital dalam Pertahanan Ekonomi Pasca Covid-19. Jemma (Journal Economic Management and Accounting), 6(1), 12. https://doi.org/https://doi.org/10.35914/jemma.v6i1.1603

Fred R. David. (2017). Strategic Management: Manajemen Strategi Konsep (13th ed.). Salemba Empat.

Harlan, F. B., Wirawan, A., & Maulida, N. A. (2021). Analisis Swot Tentang Strategi Pemasaran Agribisnis Di Pulau Setokok (Studi Kasus Komoditas Semangka). Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian Dan Agribisnis, 20(01), 69–80. https://doi.org/10.31186/jagrisep.20.01.69-80

Inayati, T., Evianah, & Prasetya, H. (2018). Perumusan Strategi dengan Analisis SWOT pada Usaha Mikro Kecil Menengah (Studi Kasus UMKM Produk Sepatu di Mojokerto, Jawa Timur). Seminar Nasional Manajemen Dan Bisnis Ke-3, 217–231. https://erepository.uwks.ac.id/10246

Irma Nur Hanifa, Djuliandhika Rachmanigtyas, & Asnanda Fairuz Tsuraya. (2023). Analisis SWOT dalam Mengembangkan UMKM Food and Beverage di Kelurahan Keputih. Perigel: Jurnal Penyuluhan Masyarakat Indonesia, 2(2), 69–74. https://doi.org/10.56444/perigel.v2i2.903

Khoyriyah, N., Ekowati, T., & Anwar, S. (2019). The Development Strategy of Shallot Mini Tuber True Shallot Seed in Gobogan Regency. Jurnal Ekonomi Pertanian Dan Agribisnis, 3(2), 278–293.

Kusbandono, D. (2019). Analisis Swot Sebagai Upaya Pengembangan Dan Penguatan Strategi Bisnis ( Study Kasus Pada Ud. Gudang Budi, Kec. Lamongan). Jurnal Manajemen, 4(2), 921. https://doi.org/10.30736/jpim.v4i2.250

Mashuri, M., & Nurjannah, D. (2020). Analisis SWOT Sebagai Strategi Meningkatkan Daya Saing. JPS (Jurnal Perbankan Syariah), 1(1), 97–112. https://doi.org/10.46367/jps.v1i1.205

Moensaku, E., Sine, Y., & Pardosi, L. (2021). Isolasi dan identifikasi kapang Rhizopus pada tempe kacang merah (Phaseulus vulgaris L). Jurnal Pendidikan Biologi Undiksha, 8(2), 61–69.

Nasrullah, Prima, F., & Anggela, P. (2023). Strategi Pengembangan Usaha UMKM Rumah Tempe Rekapan Penjualan. 7(3), 83–87. https://jurnal.untan.ac.id/index.php/jtinUNTAN/issue/view/2162

Nyimbili, F., & Nyimbili, L. (2024). Types of Purposive Sampling Techniques with Their Examples and Application in Qualitative Research Studies. British Journal of Multidisciplinary and Advanced Studies, 5(1), 90–99. https://doi.org/10.37745/bjmas.2022.0419

Purwono, J., Sugyaningsih, S., & Putri, Tama, R. (2015). Strategi Pengembangan Bisnis Rumah Tempe Indonesia di Kota Bogor, Propinsi Jawa Barat. Jurnal NeO-Bis, 9(1), 60–71. https://journal.trunojoyo.ac.id/neo-bis/article/viewFile/682/602

Relawati, R., Baroh, I., & Ariadi, B. Y. (2017). Analisis Swot Untuk Pengembangan Strategi Pemasaran Produk Olahan Apel Di Malang Raya. SEPA: Jurnal Sosial Ekonomi Pertanian Dan Agribisnis, 12(1), 58. https://doi.org/10.20961/sepa.v12i1.14202

Respatiningsih, H. (2021). The Impact of E-Commerce on the Marketing Performance of MSMEs During the Covid-19 Pandemic Mediated by Competitive Advantage. Proceedings of the 3rd International Conference on Banking, Accounting, Management and Economics (ICOBAME 2020), 169(Icobame 2020), 166–169. https://doi.org/10.2991/aebmr.k.210311.032

Ridha, M. (2021). Jurnal Sains Pertanian Strategi pemasaran usaha tempe home Industri Bang Din di Desa Kuala Jeumpa Kecamatan Jeumpa Kabupaten Bireuen Marketing strategy for Bang Din ’ s tempe home industry in Kuala Jeumpa Village , Jeumpa District , Bireuen Regency. 4(1), 39–47. https://jurnal.umuslim.ac.id/index.php/JSP/article/view/1134

Sinike Hara, R. M. K., & Sondakh, P. A. P. M. L. (2017). Profil Industri Rumah Tangga Tahu Tempe “ X ” Di Kelurahan Bahu Kecamatan Malalayang Sinike Hara This study aims to determine the profile of the Tahu Tempe industry in Bahu District of industry of Tahu Tempe “ X ” in Bahu District of Malalayang earned a profit. 13, 107–116. https://doi.org/10.35791/agrsosek.13.2A.2017.16893

Sofia, S., & Rowlan Takaya. (2023). Analisis Strategi Pada Pabrik Tahu DN Di Jakarta. Jurnal Ekonomi Trisakti, 3(2), 2883–2890. https://doi.org/10.25105/jet.v3i2.17568

Sulaeman, S., & Alqifari, M. (2021). Strategi Pengembangan Usaha Mikro Kecil Dan Menengah Industri Tempe (Studi Kasus Pada Home Industri Tempe Batur Di Desa Jelantik). JISIP (Jurnal Ilmu Sosial Dan Pendidikan), 5(4), 1588–1602. https://doi.org/10.58258/jisip.v5i4.2646

Suyadi, Syahdanur, S. S. (2018). Analisis Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) di Kabupaten Bengkalis-Riau. Jurnal Ekonomi KIAT, 1(Upaya pengembangan umkm), 1. http://jurnal.unpad.ac.id/sosiohumaniora/article/view/12249/6227

Syamruddin, S. (2020). Analisis Kelayakan Usaha Baby Buncis Kenya Kelompok Tani “Baby French Farmer Group” Dari Aspek IFAS, EFAS, dan IE. Jurnal Madani: Ilmu Pengetahuan, Teknologi, Dan Humaniora, 3(1), 118–131. https://doi.org/10.33753/madani.v3i1.100

Sylvia, R., & Hayati, D. (2023). Analisis SWOT dalam Menentukan Strategi Pemasaran Produk INDOSAT pada PT X. Dinamika Ekonomi: Jurnal Ekonomi Dan Bisnis, 16(1), 124–134. https://doi.org/10.53651/jdeb.v16i1.422

Published

2025-02-12

How to Cite

Putri, T. A. N., Rahmadhani, I. P. D., & Purbowo, P. (2025). Analisis SWOT Pengembangan Usaha Tempe di Desa Tambakberas. JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis Dan Ilmu Sosial Ekonomi Pertanian, 10(1), 60–69. https://doi.org/10.37149/jia.v10i1.1781

Issue

Vol. 10 No. 1 (2025)

Section

Articles
Digital Object Identifier
https://doi.org/10.37149/jia.v10i1.1781
Copyright & Licensing

Copyright (c) 2025 Tiara Ayu Nugraha Putri, Ika Puspitasari Dyah Rahmadhani, Purbowo

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors retain copyright and grant the journal the right of first publication with the work simultaneously licensed under a Creative Commons Attribution (CC-BY-SA) 4.0 License that allows others to share the work with an acknowledgment of the work’s authorship initial publication in this journal.