Peran Penyuluh sebagai Agent of Change dalam Adopsi Inovasi Padi Rojolele Srinuk

Authors

  • Sandra Mega Prestiana
    Program Studi Penyuluhan dan Komunikasi Pertanian, Fakultas Pertanian, Universitas Sebelas Maret Surakarta https://orcid.org/0009-0005-0733-5203
  • Dwiningtyas Padmaningrum
    Program Studi Penyuluhan dan Komunikasi Pertanian, Fakultas Pertanian, Universitas Sebelas Maret Surakarta
  • Sugihardjo
    Program Studi Penyuluhan dan Komunikasi Pertanian, Fakultas Pertanian, Universitas Sebelas Maret Surakarta

Keywords:

agricultural extension worker, agricultural innovation, change agent, small scale farmer, transfer technology

Abstract

Introducing Rojolele Srinuk rice variety, an innovation from the Klaten Regency Government, and Delanggu Village is one of the villages targeted for developing these varieties. It is inseparable from the role of agricultural extension workers as agents of change in the process of adoption by farmers. As someone on behalf of the government, the agricultural extension worker is obligated to influence the decision-making process to restore Rojolele's existence in Delanggu Village. This study aimed to analyze the role of agricultural extension workers as agents of change and identify internal agents of change who play a role in adopting the Rojolele Srinuk rice innovation in Delanggu Village. The research method used in this research is a descriptive qualitative method—data collection technique with in-depth interviews with 12 informants, observation, and document study. The results showed that: 1) the role of an extension worker as the agent of change in the adoption of Rojolele Srinuk rice innovations includes: a) developing awareness of the target that needs change; b) establishing an information exchange relationship; c) to diagnose target problems; d) to create an intent to change in the target; f) to create an intent into action; g) to stabilize adoption and prevent discontinuance; h) to achieving change targets and ending dependency relationships. 2) The role of agricultural extension workers as agents of change has been good and quite good in establishing an information exchange relationship. 3) There are internal change agents in the social system who have a more significant effort in adopting Rojolele Srinuk rice innovations in persuasion and marketing.

Downloads

Download data is not yet available.

References

Gunawan, Hubeis, A. V. S., Fatchiya, A., & Susanto, D. (2019). Dukungan Penyuluhan dan Lingkungan Ekternal terhadap Adopsi Inovasi dan Keberlanjutan Usaha Pertanian Padi Organik. Agriekonomika, 8(1), 70–80. https://doi.org/10.21107/agriekonomika.v8i1.4951

Gunawan, I. (2013). Metode Penelitian Kualitatif: Teori dan Praktik. Jakarta: Bumi Aksara.

Indraningsih, K. S. (2017). Strategi Diseminasi Inovasi Pertanian Dalam Mendukung Pembangunan Pertanian. Forum Penelitian Agro Ekonomi, 35(2), 107–123. http://124.81.126.59/handle/123456789/7573

Malawi, I., Kadarwati, A., & Dayu, D. (2018). Pembaharuan Pembelajaran di Sekolah Dasar. Magetan: AE Media Grafika.

Managanta, A. A. (2020). The Role of Agricultural Extension in Increasing Competence and Income Rice Farmers. Indonesian Journal of Agricultural Research, 3(2), 77–88. https://doi.org/10.32734/injar.v3i2.3963

Mangare, A., Timban, J., & Benu, N. (2021). Peran Penyuluh Pertanian dalam Usahatani Padi Sawah di Desa Kosio Barat Kecamatan Dumoga Tengah Kabupaten Bolaang Mongondow. Agri-SosioEkonomi Unsrat, 17(3), 843–850. https://doi.org/10.35791/agrsosek.17.3.2021.36481

Msuya, C. P., Annor-Frempong, F. K., Magheni, M. N., Agunga, R., Igodan, C. O., Ladele, A. A., Huhela, K., Tselaesele, N. M., Msatilomo, H., Chowa, C., Zwane, E., Miiro, R., Bukeyn, C., Kima, L. A., Meliko, M., & Ndiaye, A. (2017). The Role of Agricultural Extension in Africa’s Development, the Importance of Extension Workers and the Need for Change. International Journal of Agricultural Extension, 5(1), 59–70. https://journals.esciencepress.net/index.php/IJAE/article/view/2101

Nurmaida, S. I., Edwina, S., & Yulida, R. (2023). Adopsi Inovasi Budidaya Bawang Merah Pada Petani Bawang Merah Adoption of Shallot Cultivation Innovation on Shallot Farmers. Jurnal Sosial Ekonomi Pertanian, 19(1), 1–17. https://doi.org/https://doi.org/10.20956/jsep.v19i1.24404

Pello, W. Y., Renoat, E., & Banunaek, M. F. (2019). Pengaruh Peran dan Motivasi Penyuluh Pertanian Terhadap Inovasi Teknologi Budidaya Tanaman Padi Sawah di Kecamatan Kupang Timur, Kabupaten Kupang, Provinsi Nusa Tenggara Timur. Jurnal Penyuluhan, 15(2), 158–194. https://doi.org/https://doi.org/10.25015/penyuluhan.v15i2.27732

Pratomo, M. Y. A., Setyowati, R., & Winarno, J. (2022). Peran Kelompok Tani dalam Pengembangan Padi Rojolele Srinuk (Studi Kasus Desa Delanggu, Kecamatan Delanggu, Kabupaten Klaten). COMSERVA, 2(5), 338–348. https://doi.org/10.36418/comserva.v2i5.301

Rogers, E. M. (2003). Diffusion of Innovation (Fifth Edition). New York: The Free Press.

Shah, J. A., Asmuni, A., & Ismail, A. (2013). Roles of Extension Agents Towards Agricultural Practice in Malaysia. International Journal on Advanced Science, Engineering and Information Technology, 3(1), 59–63. https://doi.org/10.18517/ijaseit.3.1.278

Shikuku, K. M. (2019). Information Exchange Links, Knowledge Exposure, and Adoption of Agricultural Technologies in Northern Uganda. World Development, 115, 94–106. https://doi.org/https://doi.org/10.1016/j.worlddev.2018.11.012

Sofia, Suryaningrum, F. L., & Subekti, S. (2022). Peran Penyuluh Pada Proses Adopsi Inovasi Petani dalam Menunjang Pembangunan Pertanian. AGRIBIOS, 20(1), 151–160. https://doi.org/https://doi.org/10.36841/agribios.v20i1.1865

Sugiyanto. (2021). Dasar-dasar Komunikasi Untuk Penyuluhan Pertanian. Malang. Malang: UB Press.

Sugiyono. (2016). Memahami Penelitian Kualitatif. Bandung: Alfabeta CV.

Sundari, R. S., Umbara, D. S., Hidayati, R., & Fitriadi, B. W. (2021). Peran Penyuluh Pertanian terhadap Produksi Padi Sawah di Kabupaten Tasikmalaya. AGRIEKONOMIKA, 10(1), 59–67. https://doi.org/10.21107/agriekonomika.v10i1.9962

Tauhid, Soraya, Kamaluddin, & Syamsuddin. (2021). Strategi Cerdas dalam Pengembangan, Inovasi, dan Perubahan Organisasi. Klaten: Lakeisha.

Udimal, T. B., Jincai, Z., Mensah, O. S., & Caesar, A. E. (2017). Factors Influencing the Agricultural Technology Adoption: The Case of Improved Rice Varieties (Nerica) in the Northern Region, Ghana. Journal of Economics and Sustainable Development, 8(8), 137–148. https://www.iiste.org/Journals/index.php/JEDS/article/view/36605

Umrati, & Wijaya, H. (2020). Analisis Data Kualitatif. Makassar: Sekolah Tinggi Theologia Jaffray.

Zheng, H., Song, P., & Zhang, Y. (2022). Analysis of the Role of Opinion Leaders Three Case Studies Based on Two-step Flow Communication Theory. Proceedings of the 2021 International Conference on Social Development and Media Communication, 889–894. https://doi.org/10.2991/assehr.k.220105.164

Published

2023-08-07

How to Cite

Prestiana, S. M., Padmaningrum, D., & Sugihardjo, S. (2023). Peran Penyuluh sebagai Agent of Change dalam Adopsi Inovasi Padi Rojolele Srinuk. JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis Dan Ilmu Sosial Ekonomi Pertanian, 8(3), 176–185. https://doi.org/10.37149/jia.v8i3.621

Issue

Vol. 8 No. 3 (2023)

Section

Articles
Digital Object Identifier
https://doi.org/10.37149/jia.v8i3.621
Copyright & Licensing

Copyright (c) 2023 Mega Prestiana, Dwiningtyas Padmaningrum, Sugihardjo

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors retain copyright and grant the journal the right of first publication with the work simultaneously licensed under a Creative Commons Attribution (CC-BY-SA) 4.0 License that allows others to share the work with an acknowledgment of the work’s authorship initial publication in this journal.