Analysis of Demand and Competition for Indonesian Frozen Tilapia Fillet with Major Competitors in the International Market

Authors

  • Mutiara Ria Despita Maharani
    Departemen Agribisnis Fakultas Ekonomi dan Manajemen IPB University Indonesia https://orcid.org/0009-0006-1993-8973
  • Muhammad Ali Yafi
    Departemen Agribisnis Fakultas Ekonomi dan Manajemen IPB University Indonesia
  • Musyafak
    Departemen Agribisnis Fakultas Ekonomi dan Manajemen IPB University Indonesia https://orcid.org/0009-0003-4087-2233

Keywords:

AIDS model, export, frozen fillets of tilapia, international trade

Abstract

Frozen tilapia fillets are the only farmed fish among Indonesia's leading fishery export commodities. Fierce competition requires Indonesia to maintain its position. This study aims to analyze the demand for and competition with major competitor countries in the international market for Indonesian frozen tilapia fillets. This study employs the Almost Ideal Demand System (AIDS) and estimates it using the Seemingly Unrelated Regression (SUR) method. The data source is secondary data obtained from ITC Trade Map with HS code 030461 (Frozen fillets of tilapia "Oreochromis spp."). The analysis is based on panel data with monthly time series from 2014 to 2024. Meanwhile, cross-sectional data uses China, Taiwan, the Netherlands, and the USA as Indonesia's main competitors. The findings indicate that demand for Indonesian frozen tilapia fillets is price-inelastic, meaning it is relatively unresponsive to price changes. Indonesian frozen tilapia fillets are classified as inferior goods with an elasticity value of -0.478. This implies that a rise in consumer income will actually reduce demand. The cross-price elasticity indicates that Indonesia tends to compete with China, Taiwan, the Netherlands, and the USA. This is because the relationship between Indonesian frozen tilapia fillet and competing countries is one of substitution. The findings of this study reveal that Indonesia must focus on strategies to improve product quality and production efficiency in order to strengthen its position in the global market. Exporters need to increase the value of their products through diversification, quality certification, and compliance with international standards in order to survive and compete with rival countries.

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Published

2025-11-24

How to Cite

Maharani, M. R. D., Yafi, M. A., & Musyafak, M. (2025). Analysis of Demand and Competition for Indonesian Frozen Tilapia Fillet with Major Competitors in the International Market. Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo, 27(2), 140–151. https://doi.org/10.37149/bpsosek.v27i2.2195

Issue

Vol. 27 No. 2 (2025)

Section

Articles
Digital Object Identifier
https://doi.org/10.37149/bpsosek.v27i2.2195
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Copyright (c) 2025 Mutiara Ria Despita Maharani, Muhammad Ali Yafi, Musyafak

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