Broiler Chicken Marketing Channels in Kabawo District Muna Regency

Authors

  • Idul Lafi
    Department of Agribusiness Faculty of Agriculture Universitas Halu Oleo Kendari 93232 Indonesia
  • Surni
    Department of Agribusiness Faculty of Agriculture Universitas Halu Oleo Kendari 93232 Indonesia
  • Agustono Slamet
    Department of Agribusiness Faculty of Agriculture Universitas Halu Oleo Kendari 93232 Indonesia https://orcid.org/0000-0002-9205-4000

Keywords:

broilers, marketing channels, marketing efficiency

Abstract

This research is motivated by the sale and purchase of broiler chickens by farmers with traders in the Kabawo District of Muna Regency. This study aims to (1) find out the marketing channels of broiler chickens in Kabawo District of Muna Regency and (2) know the level of efficiency of broiler chicken marketing in Kabawo District of Muna Regency. This research was analyzed using descriptive analysis, margin analysis, and marketing efficiency (Farmer's Share). Determination of breeder and trader samples is carried out by census sampling, namely collecting the entire population as a research sample if the population is less than 50 people. The population in this study consists of 10 breeders, 1 collecting merchant, and 1 retailer in the Kabawo District of Muna Regency. The results of research that has been carried out are obtained as follows: (1) marketing channels involved in the marketing process from farmers to consumers, namely (a) marketing channel I, where the farmer sells his chickens to the retailer merchant, then the retailer forwards the sale directly to the end consumer and (b) the marketing channel II where the farmer sells his chicken to the collecting merchant, and then the collecting merchant forwards the sale to the end consumer. (2) marketing margin and percentage share of prices received by farmers (farmer's share) broiler chickens in Kabawo District muna regency run efficiently, where each channel shows with a farmer value s share above 50%, namely marketing channel I of 86.49% and marketing channel II of 80%.

Downloads

Download data is not yet available.

References

Aprilyanti, S. (2017). The Effect of Age and Working Period on Work Productivity (Case Study: PT. OASIS Water International Palembang Branch). Industrial Systems and Management, 1, 68-72. https://doi.org/10.30656/jsmi.v1i2.413

Arbi, M., Thirtawati, & Junaidi, Y. (2018a). Channel Analysis and Marketing Efficiency Level of Semi-Rice

Organic in Rambutan District, Banyuasin Regency. 11(1) . https://doi.org/10.19184/jsep.v11i3.7151

Diwan, M. , Nuraini , & Sani, LOA ( 2015 ). Analysis of Marketing Channels and Income of Broiler Farmers in Kendari Cty. JITRO , 2(2) , 19-29 . https://doi.org/10.33772/jitro.v2i2.3798

Ekapriyatna, IDGB (2016). Analysis of Ananta Guna's Broiler Farm Business Development Strategy in Sidan Village, Gianyar District, Gianyar Regency. Journal of Economic Education Study Program (JPPE) 7(2). http://dx.doi.org/10.23887/jjpe.v7i2.7678

Fatmawati , & Zulham . ( 2019 ). Margin Analysis and Marketing Channel Efficiency of Corn Farmers (Zea mays) in Suka Makmur Village, Pohuwato Regency, Gorontalo Province. Gorontalo Agriculture Technology Journal, 2(1), 19-29. https://doi.org/10.32662/gatj.v2i1.488

Hardin. (2019). The Identity of Farmers Affecting Income for Paddy Rice Farming in Baubau City. Agribusiness Media, 3 (2). https:doi.org/10.35326/agribusiness.v3i2.493

Jakiyah, U. , & Sukmaya, SG ( 2020 ). Marketing Efficiency of Mangosteen Commodity in Tasikmalaya Regency Journal of Agribusiness Insight Scientific Society Thougt, 6(1, 201-212. http://dx.doi.org/10.25157/ma.v6i1.2964

Piadjo, RDPS (2018). Labor Productivity Analysis of Small Convection Industries in the District Kotagede City of Yogyakarta. https://dspace.uii.ac.id/handle/123456789/6374

Rianse, U., & Abdi. ( 2009 ). Social and Economic Research Methodology ( Edition 1 ed.). Alphabet.

Salampessy, YE , Timisela Yolanda, NR , & Apituley, MTN ( 2019 ). Marketing Channels of Cayenne Pepper And Shallots In Ambon City. AGRILAN , 7(3) , 255-263 . http://dx.doi.org/10.30598/agrilan.v7i3.941

Saroba, A. , Gunawan, I. , & Febrinova, R. ( 2016 ). Marketing Strategy of Broilers (Broilers) in Rambah District, Rokan Hulu Regency. 1-12.

Sudana, IW ( 2019 ). Analysis of Marketing Efficiency of Fresh Anchovy Caught by Fishermen in Sanggalangit Village, Buleleng Regency. Journal of Economic Education, 11 ( 2 ). https://doi.org/10.23887/jjpe.v11i2.21872

Surni. (2015). Marketing of Agricultural Products (4th ed.).

Surni, Jusoff, K., Padangaran, AM, Ola, TL, Saediman, Meisanti, . . . Rahmah, N. (2013). Instant Packaging “Shrimp” For Diversified Marketing. World Journal of Applied Sciences 26, 89-93. https://doi.org/ 10.5829/Idosi.Wasj.2013.26.Nrrdsi.26016

Tulle, DR, Jeremias, JA, & Foenay, IKJDTAY ( 2016 ). Marketing Characteristics of Broiler Chickens at Several Scales of Maintenance in Kupang City. Partners, 16 (2), 95-102. https://doi.org/10.35726/jpv16i2.100

Wanuh, EA , Bano, M. , & Un, P. ( 2019 ). Arabica Coffee Marketing Analysis in the Primerpapa Taki Cooperative, Borani Village, Bajawak District, Ngada Regency. EXCELLENTIA, 8(1), 35-42. https://doi.org/https://ejurnal.undana.ac.id/index.php/jexcel/article/view/1332

Wowiling, CC , Pangemanan, LRJ , & Dumais, JNK (2018). Corn Marketing Analysis in Dimembe Village, Dimembe District, North Minahasa Regency. Agri-Socio-Economic Unsrat , 14(3) , 305-314 . https://doi.org/10.35791/agrsosek.14.3.2018.22326

Yuniarti, D. , Rahayu, ES , & Harisudin, M. ( 2017 ). Organic Rice Marketing Channels in Boyolali Regency. Agricultural Socio-Economic Journal, 1(2), 112-121. https://doi.org/10.14710/agrisocionomics.v1i2.1671

Published

2023-04-01

How to Cite

Lafi, I., Surni, S., & Slamet, A. (2023). Broiler Chicken Marketing Channels in Kabawo District Muna Regency. International Journal of Agricultural Social Economics and Rural Development (Ijaserd), 3(1), 25–30. https://doi.org/10.37149/ijaserd.v3i1.1028

Issue

Vol. 3 No. 1 (2023)

Section

Articles
Digital Object Identifier
https://doi.org/10.37149/ijaserd.v3i1.1028
Copyright & Licensing

Copyright (c) 2023 Idul Lafi, Surni, Agustono Slamet

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution (CC-BY-SA) 4.0 License that allows others to share the work with an acknowledgment of the work’s authorship initial publication in this journal.